CANOAS SHOPPING

The community involved

Planning the retail calendar to invest in the relationship with customers and the city.

The client

Canoas Shopping is one of the largest shopping centers in the Porto Alegre Metropolitan Region, with a monthly flow of 1 million customers. Served by Bistrô from 2013 to 2019.

Challenge

The announcement and effective entry of a strong competitor in the city of Canoas, belonging to the Multiplan group, motivated a search for a new positioning for the brand , which would value its main assets.

Insight

Canoas Shopping has ties to the city, it has roots. How about valuing people in our content?

They:

real women in focus

The exhibition “ Elas – Mulheres Reais em Foco ” (2017) brought stories of hard-working women from Canoas to illustrate female strength and courage as part of International Women’s Day. All women who passed by the event lounge could also tell their stories, be photographed and be part of an inspiring virtual gallery on Canoas Shopping’s social media.

Bistrô proposed to Canoas Shopping a 100% accessible exhibition , in honor of the Day of Struggle for People with Disabilities, conceived and executed by experts in the area.

South Columnists Award

Gold in Innovation

ABRASCE Award

Finalist in Sustainability

140 thousand

impacts of

project media

R$ 150 thousand

in spontaneous media

10%

of increased flow of visitors

#ForTheBlindToSee

We were the first shopping mall in the region to adopt the hashtag #PraCegoVer, as part of the National Day of Struggle for People with Disabilities. The initiative ended up leading to the adoption of the date within the company's calendar, taking actions from the digital to the physical. #PraCegoVer inspired the creation of an exhibition at the mall about accessibility, which would later be awarded for its innovation.

Female voices

The events celebrating Women's Month at Canoas Shopping have become a tradition, with a view to highlighting the leading role of real women. One year, the proposal was the “ Female Voices ” debate series.

Arena of Dreams

Another social action developed by Bistrô, in partnership with Smile Flame, was the Arena dos Sonhos, which allowed children in wheelchairs and with limited mobility to fulfill their dream of playing a football match with stars and idols, in the Canoas Shopping, united through a boot specially created for this purpose.

ABRASCE Award

Arena of Dreams Canoas Shopping

Finalist in Sustainability

Social media

A digital positioning was developed on social media, creating relationship and information content for the client, with a significant expansion of the fan base. We created a consistent and harmonious visual standard for the content .

160%

growth on the Shopping fanpage

500 thousand

checkins at

Shopping fanpage

Characters

Over the years that it has served Canoas Shopping, Bistrô has created characters for the mall's campaigns and actions , seeking to generate identification with the children's audience and personality for the content generated by the Mall on social media. This approach creates an affective communication language for the brand.