UNIVATES
Embrace your dream
A proprietary speech
for a university that
embraces your region.
“
Dream higher than the sky
It's you who chooses your role
A hug is a bond
An invitation to the world
Embrace your deepest desire
To know is to throw yourself into the embrace
Discovering is also embracing
Embrace your dream, your space
In a hug everything is fine
Embrace causes
Hug people
Embrace the study
Embrace the world
Open your mind
Embrace your strong future:
A hug is your passport
To know is to throw yourself into the embrace
Discovering is also embracing
Embrace your dream, your space
In a hug everything is fine
Click to
listen to the jingle
The client
Univates is the best private university in the south of the country according to the MEC undergraduate concept and a great source of pride for the Taquari Valley community. A non-profit community institution, Univates makes welcoming the community and regional development its mission.
Objective
Seek a unique discourse that differentiates the university from other players in the education segment.
Strategy
Use the expression and aesthetics of the hug as a message of welcome and appreciation of academic trajectories.
Campaign manifesto
Embracing knowledge is opening yourself up to what the world has to offer. Embracing your dream is giving yourself over to what you’ve always wanted to be. Embrace causes, embrace people, embrace your future. Embrace a university that embraces you. A hug is your passport to go wherever and however you want.
Campaign photos
Email Marketing
We built an email marketing strategy with a more contemporary language, selling the university's commercial attributes in a more visual and less textual way.
To graphically illustrate the campaign, we sought to create images that reflected the day-to-day life at the university and represented the student's academic trajectory . The strategy designed to enhance the process was to bring a more emotional and realistic aspect to the university's communication.
Stickers
We created GIF “stickers” for Instagram using the University’s mascot, the owl Talini, featuring phrases that represent the student’s day-to-day life.
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Entrance exam
The campaign created for Univates also included adapting the concept , images and pieces to give visibility to the different products in the university's recruitment cycle: Entrance exams, distance learning, technical courses and postgraduate studies.
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