FARROUPILHA SCHOOL

The power of questions

In an age of uncertainty, branding and content campaign celebrates the transformative potential of research.

The client

Colégio Farroupilha is one of the most traditional educational institutions in Rio Grande do Sul. The oldest school in operation in the capital of Rio Grande do Sul, with 130 years since its founding, Farroupilha is recognized for innovation and academic excellence.

Challenge

To keep up with contemporary times, educational institutions are rethinking their roles and methods. How could Farroupilha, seeking to assume national prominence, increasingly associate its image with an elite that was not only economic, but also intellectual ?

Objective

We live in an age of uncertainty. 21st century skills involve the ability to learn and unlearn.

The campaign

A campaign in which students and their achievements are the protagonists. Based on several research projects carried out by the school's students, we listed those who seek answers to the questions that instigate humanity. This was the starting point for the creation of a digital platform, out-of-home actions and content strategies presenting these and other investigative searches, as well as those involved in the entire process.

Strategy

What if we turned your school’s branding campaign into a platform for your students to investigate?

Social media

Throughout the year, research projects in their different phases were transformed into content on social media. Posts on Facebook and Instagram, animations, interviews: many formats, in the feed and in stories, ensuring a pop and fun approach to in-depth content .

On+Off = Wow!

The statement #FarroupilhaInvestiga was a pedagogical banner used throughout the year also within Colégio Farroupilha, unfolding in pieces on the internal premises that encouraged questioning.

The following year, we continued the strategy through the #FarroupilhaCompartilha campaign.

The proposal of this sequence was that the College, through its learning community, would share knowledge, information and the political-pedagogical project itself.