Ours
commitments
take us
to imagine
new futures .
Discover the Bistrô’s Purpose, Mission and Values
We believe in the power of ideas.
It is through creativity that great challenges have found solutions throughout history. And it is this same creativity that can help us face the crises that threaten the planet. We need the creative spark to put out fires, for a "brainstorm" to help balance the waters, and for ideas to flourish amid the desert of uncertainty in which we live.
As an advertising agency, our job is to come up with solutions. And what solutions does the planet need? What are the seeds of the future that we want to plant? We know that we can no longer avoid the commitment to assessing the impact we have on the world.
Our ESG (Environmental, Social and Governance) journey is the path we have chosen to transform this symbolic commitment to preserving the planet into concrete actions. It is through this journey that we are aligning our work with the Sustainable Development Goals, building new futures where innovation, inclusion and sustainability go hand in hand.
Get to know this movement.
Award-winning campaigns
CAMPAIGN
What do you see?
The 100% accessible exhibition for Canoas Shopping was awarded for innovation at the Colunistas Sul awards and was a finalist for the Sustainability award from the Brazilian Shopping Center Association (ABRASCE).
GOLD IN THE CATEGORY
INNOVATION
FINALIST IN SUSTAINABILITY
CAMPAIGN
Being beautiful is power
The creation of a line of affordable footwear and its campaign for Dakota were awarded as the best ESG project at the ARP Show and second place overall in the ADVB-RS Marketing Top.
GOLD IN THE CATEGORY
ESG PROJECT
GOLD • FOOTWEAR
SILVER • GENERAL
Clients we have already served with socio-environmental projects
Environmental Axis
Check out some of the actions we carried out in 2024.
6.18t
of CO2 neutralized
We inventory and neutralize 100% of our carbon emissions with the support of Planton. We purchase internationally recognized carbon credits , directly contributing to the project to replace fossil fuels with renewable biomass in the Industrial District of Bocaiúva, Minas Gerais.
MARTHA
LAURA
FERNANDA
PRISCILA
TAINÁ
Created in March 2024, our Environmental Committee is led by team members committed to making Bistrô a more sustainable agency. Our first actions include making Bistrô a Carbon Zero company and the launch of the Bistrô Environmental Journey, which engaged our team in environmentally friendly practices.
Environmental Committee
The ecological scavenger hunt is an initiative that promotes environmental awareness among employees. Through challenges and activities, we encourage sustainable attitudes in everyday life, reinforcing our commitment to preserving the environment.
TIPS AND
CONTENTS
We created the
MANUAL OF
HOME OFFICE
SUSTAINABLE
with tips for our team to bring environmental responsibility into their work-from-home routine.
lectures
carried out on the environment and sustainability for the team
from the Bistro
BRUNA MOLESSANI , CONSULTANT AT GREAT PEOPLE, TALKED ABOUT THE IMPORTANCE OF ADOPTING ESG PRACTICES IN ORGANIZATIONS
AUGUSTO DAMIANI ,
FORMER DIRECTOR OF THE POA STORM SEWAGE DEPARTMENT, TALKED ABOUT THE CLIMATE TRAGEDY IN RS
MAURINTO REIS , GEOGRAPHY PROFESSOR, TALKED ABOUT ENVIRONMENTAL AWARENESS AND CLIMATE CHANGE
EDU NUNES ,
ENVIRONMENTAL SENSITIZER AND VISUAL ARTIST, TALKED ABOUT THE CREATIVE AND SUSTAINABLE DISPOSAL OF WASTE
New + Sustainable Headquarters
Biophilic design in the workplace
We installed a wall with stabilized natural moss, promoting a healthier and more productive environment. Studies show that contact with natural elements can reduce stress and increase creativity, well-being and team productivity.
Use of natural light
The architectural design of the new headquarters prioritizes natural lighting, with large windows and glass doors, as well as light curtains that maximize the entry of light. The lights in the common areas have timers to avoid wasting light.
Energy efficiency and intelligent control
The equipment purchased for the new headquarters has the A Procel energy efficiency seal, ensuring low consumption. In addition, we use smart plugs to remotely control the use of electronics and monitor consumption, optimizing energy savings.
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Water saving: flush valve and taps with timer
We install dual flush valves, allowing you to save water in different uses. Automatic taps with aerator save up to 80% of the water used in bathrooms.
Selective and special waste collection
We installed selective waste bins at our headquarters and a battery collector, ensuring the correct disposal of waste. A booklet provides guidance on the proper use, in partnership with an association of waste pickers for the disposal of recyclable materials.
Reducing the use of plastic at headquarters
We have implemented a ban on the use of disposable plastic products. Each employee uses their own reusable cup or glass, and we have a water filter system available, eliminating the need for plastic bottles.
Reuse of OSB wood from the old headquarters
Reuse of furniture
old headquarters
Use of discarded tiles
Social Axis
Check out our social responsibility movements.
We are from Rio Grande do Sul, a state that suffered one of the biggest environmental tragedies in the history of Brazil in May 2024.
We carried out several actions to mitigate the impacts of this catastrophe:
• Volunteer Actions
• Charity Bazaar
• Collection Point
• Financial, logistical and emotional support for those affected by our team
We adopted an NGO of residents of Ilha do Pavão , in Porto Alegre, badly affected by the flooding of the Guaíba, with financial donations and collection of supplies, in addition to logistical support at our headquarters.
We sponsored the 5th Zero Waste Week in Canoas , reaffirming our commitment to environmental awareness and encouraging waste reduction.
DONATION TO
RESCUE TEAM
COLLECTIONS
PEACOCK ISLAND
BAZAAR
SOLIDARITY
R$ 30 thousand
directed towards actions to mitigate the effects of the climate tragedy
Social Committee
BENI
GABRIEL
HIAGO
GABRIELA
YASMIN
AMANDA
Bistrô's Social Committee is the heart of our actions aimed at promoting diversity and inclusion. Created to foster a more equitable and welcoming work environment, the committee brings together employees from different affinity groups – Ethnic-Racial , LGBTQIA+ and Women – and works together to plan and execute initiatives that transform our organizational culture.
Diversity Calendar
The Committee organizes actions throughout the year that celebrate and give visibility to different groups and struggles, such as Black Awareness Month , LGBTQIA+ Pride and International Women's Day . These dates are marked by events, internal and external campaigns, and collective reflections that promote respect and inclusion.
YAN MATTOS , BISTRÔ PROGRAMMER AND ACTOR, RECEIVED THE AGENCY TEAM FOR HIS SHOW "WOYZECK - BLACK, POETIC, POLITICAL"
AMANDA SIEBRA , MEDIA ON DA BISTRÔ AND BELONGING TO THE CHARRUA PEOPLE, PRODUCED CONTENT ABOUT INDIGENOUS INCLUSION IN THE LABOR MARKET
JÉSSICA MACHADO, HEAD DE MÍDIA ON MINISTROU A PALESTRA ANCESTRALIDADES: RELIGIÕES AFRO-BRASILEIRAS, DESTACANDO A IMPORTÂNCIA DO RESPEITO À DIVERSIDADE RELIGIOSA.
Lectures by
Literacy
To promote ongoing education, the Committee holds lectures with experts on topics of diversity, inclusion and equity. Recent actions have included lectures on black feminism , creating inclusive work environments , invisible disabilities , among others.
VILMA PIEDADE , WRITER, TALKED ABOUT BLACK FEMINISM BASED ON HER CONCEPT OF PAIN
LIS WELCH , CULTURAL CONSULTANT, ARTIVIST, EDITORIAL PRODUCER, TALKED ABOUT CREATING INCLUSIVE SPACES
Special contents
BISTRO IN
STOP
LGBTQIA+
As a communications agency, Bistrô produces a series of relevant content on topics related to diversity and inclusion on its social networks.
Diversity Goals
30%
of non-white people on the team
IN PROCESS:
TODAY WE HAVE 26%
50%
of women in the team and in creation
GOAL
COMPLETED
Welcoming the LGBTQIA+ population
including trans people in the end areas
GOAL
COMPLETED
Presence of people with disabilities and people aged 50+ on the team
combating ableism and ageism
GOAL
COMPLETED
Every six months, we conduct an anonymous, voluntary, self-reported Internal Diversity Census . You can check the results, which allow us to monitor our diversity goals, on the TEAM page of our website.
National Recognitions
1st place
1st place
Bistrô is the best company in Brazil, among small companies, in the GPTW 2023 LGBTQIA+ and Ethnic-Racial Diversity rankings .
8th place
Bistrô is also present in the GPTW ranking in the category Best Advertising Agencies - Small Businesses .
Parenting support
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KIDS SPACE
Welcoming environment for children within the headquarters.
CHILDREN'S BIRTHDAY DAY OFF
Children's birthdays off for parents to celebrate together.
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BREASTFEEDING ROOM
Private space for breastfeeding in comfort.
DAYCARE ASSISTANCE
Financial support for daycare in accordance with the category's convention.
REMOTE WORK AND FLEXIBILITY
We offer remote work and flexible hours, helping moms and dads balance their family and work routines.
As a company that supports the UN Global Compact and is committed to the Sustainable Development Goals , Bistrô is a signatory to the Living Wage Movement , which seeks to guarantee 100% living wages for all employees, contractors and outsourced workers by 2030. This initiative is essential to promote decent work and combat poverty, reinforcing our commitment to social justice and dignity at work .
Governance Axis
Bistrô's journey towards ethical and transparent management.
Inspired by the UN Global Compact Principles and the Sustainable Development Goals (SDGs) , we have adopted an integrated and strategic approach to embody these values in our activities. We highlight the principles and objectives to which we are committed at Bistrô:
Support and respect for Human Rights
We implement policies that ensure respect and protection of human rights in all our operations. Our diversity and inclusion policy is a reflection of this commitment, ensuring a work environment free from discrimination.
7
Sustainable Development Goals are part of our Code of Ethics and Conduct.
Non-participation in Human Rights violations
We ensure that our business practices are not involved in human rights violations, either directly or indirectly, and we maintain a reporting channel to report any behavior that goes against this principle.
Preventive approach to environmental challenges
We take a proactive approach to minimizing the environmental impacts of our operations, including reducing consumption of natural resources, promoting renewable energy and carbon neutrality.
Elimination of discrimination in employment
We ensure that all hiring, development and promotion processes are fair and inclusive, eliminating any form of discrimination. We continually monitor our progress through diversity surveys and internal assessments.
Fight against corruption
We maintain strict integrity and anti-corruption policies, ensuring that all our operations comply with laws and ethical standards. We conduct regular training to raise awareness among our employees about the importance of business ethics.
Code of Ethics and Conduct
Our Code of Ethics guides the conduct expected of our employees and the main aspects of our organizational culture, ensuring transparency, respect and responsibility in all relationships within the company.
Online Whistleblower Channel
We offer a safe and anonymous channel to report inappropriate or unethical practices, ensuring serious investigations and reinforcing our integrity policy.
Compliance Platform
We use the BeCompliance platform to ensure governance aligned with the highest standards, facilitating the management of documents, risks and conflicts, in addition to offering distance learning training for our team.
Governance Committee
DOUGLAS
JULIANA
FERNANDA
Bistrô’s Governance Committee was created to oversee the implementation of policies and ensure that all our actions are in compliance with the Code of Ethics and best market practices. The Committee is responsible for constantly monitoring and evaluating our governance initiatives, promoting transparency in all company processes.
Distance Learning Training
To strengthen the culture of compliance, we offer distance learning training to all Bistrô employees, covering topics such as ethics, compliance, and corporate governance. These courses ensure that the entire team is aligned with our guidelines and aware of their responsibilities.
Diversity and Inclusion
Prevention of Moral Harassment
Sexual Harassment Prevention
Corporate Risk Management
Conflict of interest
How to use the Whistleblower Channel
Anti-Corruption Training
PLD (Prevention of Money Laundering)