CHILDHOOD CANCER INSTITUTE

Social responsibility

A calendar of actions to engage society around the same cause.

The client

The Children's Cancer Institute is an award-winning non-profit organization in Rio Grande do Sul, which has been a reference in assisting children and adolescents with cancer for over 26 years, serving thousands of patients.

Challenge

ICI sought out Bistrô because it believes in the agency's sensitivity to deal with the issue of childhood cancer and propose different initiatives capable of engaging society in this fight, through institutional and fundraising campaigns.

Dinners of
fundraising

One of the main campaigns developed by Bistrô is the annual ICI dinner, an event in which communication pieces and the year's motto are launched to society, encouraging fundraising for the NGO. We usually work on specific themes that are related to the institutional approach that will be used by ICI throughout the year, as was the case with the Victory Dinner , in which elements of struggle were used to represent the battle against childhood cancer.

Race for life

The Race for Life is a classic on the city's calendar, with almost 30 editions held, and the Bistrô develops the visual identity, advertising campaign and fundraising actions for this moment, which is one of ICI's milestones of the year, mobilizing the community.

Golden September is a month to alert families about the importance of early diagnosis of cancer in children and young people. The focus we work on, guided by the ICI medical team, is total attention to detail, as the symptoms can be similar to those of other pediatric diseases.

The Bistrô invited illustrators to recreate classic children's books, including characters with "symptoms" of childhood cancer in the images, encouraging people to notice the details. The printed books were distributed to opinion makers.

Spot from the #RepareNoDetalhe campaign

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to listen

A better life is the best Christmas gift anyone can receive.

The end of the year is traditionally a time to raise awareness for social causes, through televised campaigns and traditional media insertions that encourage donations.

For ICI , Bistrô created pieces for the period focusing on the Secret Santa tradition : posters and newspaper ads with an illustration of the “gift” (a better life for a child) and also a film for TV and social media with the campaign’s storytelling.