KILLING SA
Tradition and innovation
Multiservices for a
large gaucho industry,
from packaging to trade.
The Yellow Man
Killing has used the color yellow as a central element of its identity. We proposed a digital campaign to make yellow tangible and communicate the product's durability attribute. Based on the concept “ Do n't let color leave your home ”, we interpreted the “fugitive color” as a yellow man wandering around the city. The campaign was carried out in partnership with local radio stations in Porto Alegre, which “reported” the extraordinary event.
An action not initially planned by the campaign was the viralization of the photo of the “yellow man” as a New Year’s meme.
195 thousand
video views
We brought an alignment with international players in the segment to the packaging design for the Kisacril Premium line.
Photos began to be used in a more illustrative and rational way , indicating environments and surfaces for the application of that product.
The client
Killing is a leader in Latin America in the adhesives segment for the footwear industry and one of the largest national manufacturers of architectural paints. Bistrô's work includes the different business segments of the industry and strategies for both the end consumer and the trade .
Recovery campaign
As a campaign to reopen Killing Paints stores throughout the South of the country after the period of greater restrictions and social isolation due to the new coronavirus pandemic, we created a concept to be used at the POS and on social media: “Your home has taken great care of you over the last few weeks. Now it’s your turn to take great care of it with Killing products.”
The campaign included a digital action with vocalist Rafa Machado , from the band Chimaruts, who renovated his house using Killing Paints and recorded the action for the brand's social networks.
Institutional Jingle
One of the great assets of Tintas Killing is its jingle , which marked an era in advertising in Rio Grande do Sul and is largely responsible for the brand's recall. We have been working on renewing the lyrics, maintaining the rhythm. In the most recent version, we emphasize the quality of the product, associated with the appreciation of the painter.
Killing Paints
Its quality is total
But to be perfect
With that finish
Call the professional
Killing Paints
Join her to the painter
Everything will be amazing
This duo is unbeatable
Killing Paints
With professional
The beauty is total
“
Click here
to listen!
Killing is a leading supplier of adhesives for the footwear industry in Latin America. In this B2B work, Bistrô develops a series of actions aimed at the trade, from campaigns to encourage participation in trade fairs, through the Kisafix brand .
Presence at FIMEC
FIMEC is the largest fair in Latin America focused on the footwear industry, and Killing's participation in the event is a tradition. In the 2020 edition, Bistrô helped design, together with Pluria Arquitetura, an interactive stand that allowed visitors to learn about the different axes of Sustainability: environmental, human, cultural and financial.
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