GAÚCHO CLINICAL CENTER
Greatness and proximity
Individuals in focus to mark the expansion of the CCG's structure and digital communication.
The client
The CCG has a staff of over 1,500 employees, 70% of whom are its own team of healthcare professionals. It has 20 units in 12 cities in Rio Grande do Sul.
Proximity as a strategic value
The first stage of Bistrô's work with CCG was to create a campaign that valued it as a health plan that was closer to its customers compared to its competitors.
Objective
The implementation of social networks for CCG as an opportunity to give visibility to the brand's expansion.
Strategy
What if we used the people who make the CCG happen every day to represent the strength and growth of the organization?
Ever bigger,
getting closer and closer
With the growth of CCG - Centro Clínico Gaúcho, Bistrô created a new institutional positioning and campaign. The pieces, which are being expanded to digital platforms with the leading role of the company's various audiences (employees, doctors, patients), seek to reinforce the operational evolution of CCG and demonstrate the concern with proximity and personal bonds, presenting data such as the number of clients and services provided per year.
Social media
The content production scenario for health plans shows a very similar type of result. There is very little aesthetic variation and little proprietary content that can mark an effective digital positioning.
We use the CCG's own visual identity and symbol to create more graphically proprietary content in digital, especially for health and self-care tips.
Yellow September
As part of the Yellow September program , we created the #EuOuçoVocê campaign , producing content to encourage conversation about suicide on CCG's social media.
Internal marketing
Bistrô also worked on CCG's internal marketing , developing internal campaigns focused on Training & Development, awareness and promotion of a good organizational climate.
We looked to Japanese mythology for inspiration for a process and team integration program at CCG. Jinsei represents life in its multiple elements and forces of nature. A concept that was translated into a series of materials to remind us of the importance of integration between employees and the steps necessary to achieve operational excellence in the organization.
Achieving greater effectiveness in internal breast cancer prevention campaigns is a major challenge for internal marketing actions.
The internal Pink October campaign encouraged employees to truly engage in the fight against breast cancer. By presenting HR with proof of having undergone preventive gynecological exams in the last year, they were entered into a draw to win a day at the One Day Spa, as well as an exclusive gift.
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