CRAZY & SAINTS
Crazy for Gio
The fashionista and fun identity of a women's footwear and accessories brand.
The client
Loucos &Santos , a young brand of shoes, bags and accessories from the Jorge Bischoff group, has relied on Bistrô to build its positioning over the years, based on a fun aesthetic and always bringing contemporary fashion trends.
Insight
Influencer Giovanna Ewbank perfectly translated the spirit of Loucos&Santos in the campaigns she starred in. The hiring coincided with Loucos&Santos' entry into e-commerce, generating visibility for the brand.
Keeping an eye on trends
Photographed by photographer to the stars Gustavo Zylberstajn, Gio Ewbank brought to Loucos&Santos the fashionista and irreverent touch that reflects the brand's positioning. In essays full of attitude, a celebration of the main fashion trends of the moment.
FUNNY 90'S
GENDER
BENDER
MILITARY
Fashion Film
Fashion films help tell the campaign story across multiple platforms, from digital to point of sale.
Fun aesthetics
The storytelling developed for Loucos&Santos has always highlighted the finishing and design excellence of the products, combined with a youthful, irreverent and visually rich mood, to catch the eye. This approach was used both in collection launch campaigns and in promotional actions aimed at the brand's franchisees.
With or without celebrity endorsement , the narrative created by Bistrô for the brand has always focused on fun.
The storytelling developed for Loucos&Santos has always highlighted the finishing and design excellence of the products, associated with a young, irreverent and visually rich mood, to please the eyes.
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