GANG
Authorial showcases
The construction of narratives
visuals for campaigns
at the Point of Sale.
Challenge
One of the ways to give identity to a fashion brand's communication is through design.
At Bistrô, the use of illustrations and the search for inspiration in art is a resource used in this search for authorship and differentiation.
We like to make advertising that doesn't look like advertising.
Campaign
Real Jeans Lovers
Visual artist Basquiat was the inspiration for Gang's jeans campaign, with illustrations and aesthetics characteristic of urban and visceral art.
Inspired by Japanese emojis , Gang's Easter featured a family of oriental bunnies for the store's ambiance and promotional activities.
Gang's Autumn Winter 2019 collection was all referenced in Japanese culture, and Bistrô translated this inspiration into images.
Campaign
Mother's Day
Gang's Mother's Day became the Day of Those Who Understand Me, bringing to the shop windows photos of real mothers and children , posters paying homage to typical maternal behaviors and very cute illustrations.
Campaign
Dead by Jeans
The most traditional Mexican date, Día de Muertos , served as inspiration for a Jeans da Gang campaign.
Campaign
Gang Boyfriends
Valentine's Day 2019 told the story of crazy loves, like the one between DC Comics characters Joker and Harley Quinn, who were featured on Gang licensed products during the period. The theme of the cards served as inspiration for the POS setting during the campaign.
One of the live marketing actions planned for Gang aimed to take the brand's aesthetics and experience outside the store, as an extension of the POS: the Gang Truck , which participates in events focused on the brand's target audience.
Gang Truck
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