GANG

#NoFilter

Diversity in

campaigns that combine

fashion and behavior.

Challenge

A traditional brand from Rio Grande do Sul, top of mind in youth fashion in the state, Gang is recognized for its campaigns that focus on diversity and representation, proposed by Bistrô in a pioneering way. In addition, it is a brand that has always embraced controversy as part of its communication language.

10 million

Best Regional Commercial - SBT 2019
Finalist South Region

of impacts on

Open and closed TV

Youthful behavior is also the theme of the digital approach we proposed for Gang. On social media, the photos sought to convey a fun, collective, urban and also “joking” lifestyle, characteristics that resonate with the brand’s target audience.

Lifestyle

young

Gang needed to emphasize its basic products and jeans , expanding its target audience - without losing the behavioral aspect.

Objective

#NoFilter became the name of Gang's basics collection and also a brand manifesto for a more authentic life.

Strategy

1.7 million

of unique users impacted

through online media

Involvement

it's talk.

It's human

and personal.

SAC active

Talking more to people on social media is a way to integrate them into campaign narratives.

Strategy

from POS

We also created a POS strategy, with the design of furniture for Gang stores to sell the brand's flagship basics, as part of the #NoFilter campaign.

The #NoFilter campaign honors Gang's tradition as a behavioral brand, interested in reflecting the evolution of society, the demands for representation, diversity and also in addressing society's issues.

A brand
behavioral

We created three carnival marches for Gang addressing feminist themes and supporting diversity and respect, echoing the movement and the issues that the brand's target audience defends on social media.

Carnival that

#UnderstandMe

Elections 2018

For the 2018 election period, Gang honored its tradition as a behavioral brand, bringing out a highly impactful ad that was in tune with a contemporary theme: fake news .

The ad was a tribute to the classic Folha de São Paulo commercial, updated for the contemporary context - and was aired on the day of the first presidential debate of the year.