SAPPHIRE
Celebrity endorsement
Big national stars shining in one
traditional gaucho brand.
The client
Safira , one of the most traditional jewelry stores in Rio Grande do Sul, with over 60 years of experience, has undergone a modernization of its graphic brand and its communication line through its work with Bistrô.
Insight
Through a series of campaigns with national celebrities beloved by the public, we brought the brand to a new level, modernizing the communication approach and maintaining an affective language.
Leticia Spiller and the
Sapphire's "starry days"
Letícia Spiller is one of the most beloved Brazilian actresses, always a reference when it comes to beauty at the age of 40. Her name alone would make the campaign created by Bistrô for Safira shine. However, we sought inspiration in the raw material of jewelry itself, gold, to create a star-studded look. The set design and fashion production went for golden tones, creating the perfect setting for the actress's charm and talent.
Maria Casadevall for Sapphire
Carrie Bradshaw wouldn't be the same without her Cosmopolitan. Neither would James Bond without his legendary Martini, shaken and not stirred. In film and in life, cocktails are essential accessories for those with style.
That's why Safira decided to present its new jewelry collection inspired by a selection of historical drinks, with Maria Casadevall as the model.
The proposal was to find a new and more contemporary acting style to present the jewelry in catalogs and campaign materials, in keeping with the actress's personality.
Bruna's bossa nova
Actress Bruna Linzmayer lent her beauty to Safira's Bossa catalog , inspired by the black and white of the Copacabana boardwalk. Rio de Janeiro, the birthplace of Brazilian music in the 1960s, was honored in the campaign - in the year that the World Cup was held in Brazil. We found a way to talk about Brazilianness, without resorting to green and yellow, with the elegance of black and white, a palette more appropriate for a segment like jewelry.
Jewelry catalogs are usually very similar and uninspired. That's why Bistrô created new and playful aesthetic contexts for these materials, allowing customers to explore new narratives in communicating with their audience.
One example was the Safira Darlings campaign, inspired by the aesthetics of the 1920s, which was popular at the time due to the release of the film The Great Gatsby.
There are feelings that only a jewel can express. This is the concept behind one of the Valentine's Day campaigns we created for Safira.
Also check out other works by Bistrô
