TEGRA INCORPORATOR

My Tegra

Relationship ruler management for improvement

of the customer experience.

The client

Tegra Incorporadora is one of the largest Brazilian construction companies, a subsidiary of the Canadian company Brookfield Asset Management. It has a strong presence in São Paulo, Rio de Janeiro and Campinas, with more than 25 million m2 built or under construction and around 82 thousand clients.

Challenge

We developed an affective aesthetic for Tegra's relationship area, based on illustrations with their own language.

Bistrô was hired to support the management of the Meu Tegra customer relationship program, in which the developer is a national leader. CRM management based on the definition of personas is carried out with the objective of generating quality information and memorable and personalized experiences for the customer after the sale.

The Tegra Personas

We translate the Tegra customer journey through personas with very unique narratives and characteristics . This makes it easier to establish communication and strategies tailored to each individual.

It is an initiative for the relationship ruler to adopt the concept of customer centricity : customers as the starting point for each plan.

Fighters

They believe in work as a means to make their dreams come true. The most important of these dreams is to have their own home, which, for them, symbolizes a horizon with an even better quality of life.

Dreamers

Technology is always within reach, social networks are always just a like away. They have a high purchasing power, compared to their parents at the same age. However, they are more than just dreaming, they are buying their first property, facing adult life .

Directors

For them, the pursuit of pleasure is everything. They love traveling with their family, throughout Brazil and the world. And, of course, they like to live very well, in a practical and comfortable way, close to work .

Protagonists

Practicality is one of their main traits. When they are not exploring a country, they have the world at their fingertips. Via Instagram, Facebook and Whatsapp. What they want is the ease of a smart home , full of everything that technology makes possible.

Demanding

They want all the possibilities. They are successful and value the best that luxury has to offer. Luxury can be in the form of novelties, exclusivity and items that represent the showcase of their achievements, or it can represent something that is iconic, artisanal, sustainable and personalized.

Dynamic

Investors who are always aware of the possibilities and best opportunities in the financial market. Extremely aware of the best options to make their money yield more.

Planning

Evaluating and planning the multiple possibilities of contact with Tegra customers after the sale to offer relationship and experience actions together with other brands is one of the objectives of the work developed by Bistrô.

Email Marketing

The relationship via email marketing is not only about technical information about the works. Special dates are opportunities for a more affectionate connection with the Tegra customer , bringing friendly and relevant content.

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Gifts

Personalized gifts for each business or vouchers with significant experiences are constant in customer relationship management, working to transform each post-sales stage into a milestone.